Consulting · Training · Tools
I'm Carl, and with Sentido I want to

Make software simple for you

...

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I created Sentido to help businesses with software - so you can move faster, stress less, and grow with confidence.

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Set up products, payments, shipping, and automations.

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Architecture, integrations, data & automation - delivered fast with clear documentation.

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Website, booking, email, payments & automations - configured end-to-end for you.

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Clean, match & sync your data (HubSpot, SQL, CSVs) for reliable reporting.

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Hey, I'm Carl 👋

I'm a Microsoft-certified software engineer. Raised in Oxford. Living in Portugal. Working on Sentido.

For years I've gone off-trail into new tools, frameworks and platforms - the stuff most folks find confusing or overwhelming-and I come back with the map.

My promise is simple: I test the hard things in the wild (real client projects, scrappy experiments, 2 a.m. fixes), then bring back field-tested playbooks you can apply in your business today. When complexity tries to win, I pick the route that's fast, stable, and makes sense.

What you'll get from me:

  • Clear guides - clear step-by-steps for business setups, integrations and automations.
  • Industry secrets - the "why this, not that" decisions big businesses consistently use.
  • Transformation stories - behind-the-scenes wins and "lost-then-found" lessons.

If you've ever felt stuck, scared to press publish, or buried under tool choices-come along. I'll make the path obvious.

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Carl speaking / working
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