How Can I Help You?
I created Sentido to help businesses with software - so you can move faster, stress less, and grow with confidence.
Newsletter
Actionable tips on websites, tools, and systems - without the term.
Sign up now →Business Analysis
A free audit report of your tech stack with clear and actionable next steps.
E-commerce Webinars
Set up products, payments, shipping, and automations.
Software Templates
Launch faster with ready-to-use website & workflow templates.
Software Tools
APIs & plugins that remove tedious manual work.
1-1 Zoom Session
Two hours to unblock you live - fixes and a short plan.
Online Courses
A step-by-step systems to build your online business with clear videos & templates.
Get started →Software Consultancy
Architecture, integrations, data & automation - delivered fast with clear documentation.
Work with me →All-in-One Business Setup
Website, booking, email, payments & automations - configured end-to-end for you.
Explore packages →Reporting & Data Consolidation
Clean, match & sync your data (ConvertKit, SQL, CSVs) for reliable reporting.
See how it works →Hey, I'm Carl 👋
I'm a Microsoft-certified software engineer. Raised in Oxford. Living in Portugal. Working
on Sentido.
For years I've
gone off-trail into new tools, frameworks and platforms - the stuff most folks find
confusing
or overwhelming-and I come back with the map.
My promise is simple: I test the hard things in the wild (real client projects, scrappy experiments, 2 a.m. fixes), then bring back field-tested playbooks you can apply in your business today. When complexity tries to win, I pick the route that's fast, stable, and makes sense.
What you'll get from me:
- Clear guides - clear step-by-steps for business setups, integrations and automations.
- Industry secrets - the "why this, not that" decisions big businesses consistently use.
- Transformation stories - behind-the-scenes wins and "lost-then-found" lessons.
If you've ever felt stuck, scared to press publish, or buried under tool choices-come along. I'll make the path obvious.
Read My Full Story
What People Are Saying
Trusted by professionals and business owners across industries.
Carl from Sentido is an excellent, all-round professional: always knowledgeable, always great analytical thinking, always great communication. Working with him is a pleasure - no time wasted and solution found, or problem solved. I'd have no hesitation recommending him to anyone - grab him if you get the opportunity!
I had the pleasure of working alongside Carl from Sentido - he was a strong asset to the team and very knowledgeable. He is an exceptional problem solver, works well under pressure and is professional and articulate when speaking to clients or across teams. I learned a lot from him and believe he will be successful in any project or venture.
It was a pleasure working with Carl from Sentido. He is always calm, focused and goal-oriented. His positive attitude toward work is great. Carl is a dynamic professional with strong knowledge of his work. He is sincere, hard-working, goal-oriented and a cheerful person.
I really enjoyed working with Carl from Sentido. He was always keen to take on responsibility and brings really great pride and commitment to his work. He has that rare combination of strong soft skills and technical ability.
Working with Carl from Sentido was a great experience. He proved himself to be a dedicated and efficient developer who could take a project outline and swiftly return with a comprehensive solution, often sooner than anticipated. His attention to detail and commitment to documentation have left a lasting impact, from which we continue to benefit years later. Carl was always open to feedback and embraced others' ideas. I would welcome the opportunity to collaborate with him once more.
Carl from Sentido proved himself to be a dedicated and extremely talented developer. No matter how many issues we sent his way, he would always take on the challenge and build a great solution, often far quicker than we'd expected. He was always very professional and dependable, and a pleasure to work with. Most importantly, when he left for greener pastures, he left behind some of the best documentation I've ever read.
I'm delighted to recommend Carl from Sentido, a standout software developer. His collaborative approach, readiness to support others, and clear communication make him a valuable contributor to any project. Carl's cheerful, positive attitude uplifts team morale, while his meticulous attention to detail and thorough thought process ensure high-quality deliverables. He consistently goes above and beyond.
Carl from Sentido was fantastic in helping me set up my Shopify store. He was incredibly understanding and took the time to explain things in a way I could follow. Thanks to his clear guidance and expertise, my website runs smoothly to this day.
I've worked with Carl from Sentido on two large projects four years apart. His multi-faceted creative thinking produced processes that were highly effective, delivered on time and within budget, characterised by their problem-solving ability, patience and ability to understand and deliver creative aims. Carl's attention to detail makes him a trusted collaborator.
Software Made Simple
Sentido exists to make software clear and usable for everyone. I help small businesses and solo founders turn digital tools into systems that save time, remove frustration, and grow revenue.
Whether you are building your first website, automating client onboarding, or analysing your data, Sentido provides step-by-step guidance designed for non-technical people. The goal is not to drown you in jargon but to show exactly how modern software connects together - in plain English.
Every article, template, and video is built to help you move faster without needing a developer on speed dial. That's what "software made simple" really means - clarity, confidence, and control.
Got a project or a problem to solve?
Tell me where you're stuck - I'll propose the fastest route to a result.
Request a meeting