Hey, I'm Carl đź‘‹

I'm a Microsoft-certified software engineer. Raised in Oxford. Living in Portugal. Building Sentido - Software Made Simple.

For years I've gone off-trail into new tools, frameworks and platforms-the stuff most folks find confusing or overwhelming-and I come back with the map. I test hard things in the wild (real client projects, scrappy experiments, 2 a.m. fixes) and bring back field-tested playbooks you can apply today.

What you'll get from me:

  • Clear guides - step‑by‑steps for business setups, integrations and automations.
  • Opinionated choices - the "why this, not that" decisions bigger businesses rely on.
  • Transformation stories - behind‑the‑scenes wins and "lost‑then‑found" lessons.

If you've ever felt stuck, scared to press publish, or buried under tool choices-come along. I'll make the path obvious.

Carl speaking / working
Computer Chip
Metrics

What I'm doing now

  • - Helping small businesses get websites, booking systems, and online shops set up the simple way.
  • - Building secure Azure infrastructure, data pipelines and automation for SMEs and scale‑ups.
  • - Writing and recording step‑by‑step playbooks so owners can run with it afterwards.
Work with me

Principles I work by

  • Clarity beats cleverness. Tools should make sense to the people who use them.
  • Docs are part of delivery. If you can't hand it over, it isn't done.
  • Simple first, robust always. Preference on proven tech for business‑critical flows.

My Journey

2024-Present

Sentido & Field‑Tested Playbooks

Building Sentido and consulting on an industrial monitoring platform: splitting legacy apps, containerising services, and shipping CI/CD that teams can trust. Also helping owners launch SEO‑friendly sites and Shopify stores with clean handovers.

"Carl was fantastic in helping me set up my Shopify store… thanks to his clear guidance and expertise, my website runs smoothly to this day."

"Carl is an excellent, all‑round professional… no time wasted and solution found, or problem solved. I'd have no hesitation recommending him-grab him if you get the opportunity!"

2022-Present

Transport Tech: Security & Platform Hardening

Implemented dynamic mTLS with Azure App Gateway and HAProxy, governed DUKPT key loading for remote Android devices, and drove vulnerability remediation across legacy services.

2019-2022

Managed Services: Portals, Automation & Data

Owned full‑stack delivery of MVC sites and client portals, built alerting/triage services, and delivered ETL pipelines with Azure‑first architectures and IaC.

"No matter how many issues we sent his way, he would always take on the challenge and build a great solution… and left behind some of the best documentation I've ever read."

"Collaborative, clear communicator, and meticulous attention to detail. Carl consistently goes above and beyond."

"It was a pleasure working with Carl. He is always calm, focused and goal‑oriented… a dynamic professional with strong knowledge of his work."

2018-2019

Enterprise E‑commerce: Data & Reporting

Delivered SSIS/SSRS reporting suites, API integrations, and ERP process automation. Resolved production job failures and produced ad‑hoc analytics for stakeholders.

Earlier

Freelance, Creative Projects & Foundations

Hands‑on work across creative and small‑business projects, translating tech into outcomes people care about.

"Multi‑faceted creative thinking… delivered on time and within budget… Carl's attention to detail makes him a trusted collaborator."

Claire avatar
Claire Robertson

"Dedicated and efficient developer… swift comprehensive solutions, strong documentation, always open to feedback."

"I really enjoyed working with Carl. He brings that rare combination of strong soft skills and technical ability."

Antony avatar
Antony Jackson
Software Engineering Manager & Technical Architect

A little more about me

Turning messy business goals into simple, reliable systems: websites that convert, shops that ship, and data stacks that don't wake you up at night.

.NET 8, C#, SQL Server, Azure, Terraform, Docker, WordPress, Shopify, and a grab‑bag of pragmatic tools for automation, analytics and content.

Owners and teams who want clarity, speed and trustworthy delivery-especially small businesses and growing brands that need robust systems without enterprise drama.

Want the full story?

If you'd like a detailed CV, case studies, or references, I'm happy to share on request.

Get in touch

Let's build something that makes sense

Tell me what you're trying to launch or fix. I'll suggest a simple path forward.

Start a conversation